Design Your Life
Design Your Life is the motto of the new lifestyle magazine Blueprint, brought to you by the fine folks at Martha Stewart’s empire. The motto rings true. I am obviously the portrait of the key demographic, because I’ve never come across a magazine that so exactly pinpoints my lifestyle tastes.
I was very curious to see how Blueprint would hold up in comparison to the much heralded Domino Magazine. Had the wost possible scenario occured? Had Martha created the Domino killer? I was pleasantly surprised to discover that while they share definite similarities, most notably the same target demographic, they provided a nice complement to one another. While Domino mostly features interior design with a few splashes of fashion and lifestyle, Blueprint paints itself as the younger, hipper, urban Martha Stewart Living. Create a modern dinner party for your friends, peruse the essential spring fashion must-haves for the urban girl, and organize and clean your closets like a mini-Martha. (more…)
4 comments April 3rd, 2007